A brand new prestigious showjumping sequence was revealed at its opening occasion on the CSIO Roma Piazza di Siena (22 to 26 Could).
The Rolex Sequence unites six main exhibits, together with the Leaping Worldwide de La Baule, the Leaping Worldwide de Dinard, Dublin Horse Present, Brussels Stephex Masters, and the Winter Equestrian Competition in Wellington. The function class at every would be the Rolex grand prix.
“The six exhibits which might be a part of the Rolex Sequence are a few of the finest exhibits on the planet and those that all of us, as riders, mark in our schedule yearly,” stated prime showjumper and Rolex testimonee Steve Guerdat.
“They’re a few of the most prestigious and traditionally vital competitions on our calendar, and by bringing this superb group of exhibits collectively as a part of the Rolex Sequence, the status and want to win is barely going to extend.”
Rolex world communications director Arnaud Boetsch added that the Rolex Sequence will “construct upon the legacy that the model has cultivated” over virtually 70 years of its assist of equestrianism.
“The six exhibits throughout the Rolex Sequence are united of their qualities, every celebrated for his or her world-class competitors, main amenities and notable histories, and being a part of the Rolex Sequence will present a mark of distinction above and past different five-star exhibits,” he stated.
Bevy of latest HOYS offers introduced
Horse of the 12 months Present (HOYS) has revealed a raft of latest sponsorship offers forward of its seventy fifth anniversary (9 to 13 October).
Bakery Jacksons of Yorkshire takes on the Mountain & Moorland working hunter pony championship, LeMieux is extending is assist to be the brand new title sponsor of the Pony Membership mounted video games, whereas Demolition Companies sponsors the main pony showjumper of the yr.
LeMieux will even function the official champion rug provider for a second yr.
A spokesperson for HOYS organisers Grandstand Media stated: “We’re excited that LeMieux, a model synonymous with prime quality merchandise, is supporting one of the in style competitions and a agency favorite of our viewers.
“Along with the Pony Membership Mounted Video games, understanding that our champions can have a rug match for the event is so essential and we’ve got little doubt that our HOYS 2024 champions shall be thrilled with their prestigious LeMieux champion rug.”
The spokesman added that HOYS is “thrilled” to welcome Demolition Companies Ltd and Jacksons of Yorkshire.
“[Jacksons of Yorkshire’s] dedication to produce lovingly baked bread is on the coronary heart of this firm, the place generations of Jacksons bakers have devoted themselves to early mornings and exhausting graft – one thing that a lot of our rivals know all too properly!” stated the spokesperson.
“We’re proud to have the bakers of champion bread on board and we are able to’t wait to welcome Helena and the staff to the present in October.”
The spokesperson added: “The Demolition Companies main pony showjumper of the yr is a crucial sequence in the summertime calendar as combos battle it out for a spot on this remaining, collectively we are able to’t wait to welcome the rivals to the present in October.”
Deal goals to maximise TV protection of equestrian sport
UK manufacturing firm Sundown+Vine is extending its partnership with the FEI with a brand new three-year contract – aiming to maximise TV protection of horse sport worldwide.
FEI business director Ralph Straus stated that Sundown+Vine’s “experience and dedication to showcasing our sport shall be invaluable”.
“This new settlement won’t solely improve the visibility of our premier occasions, but in addition carry the thrill of equestrian sports activities to a broader world viewers,” he added.
As a part of this contract, Sundown+Vine shall be supporting the distributing of the media rights at competitions together with the 2025 and 2027 FEI European Championships and the 2026 FEI World Championships, plus the Longines League of Nations.
Sarsfield Brolly, head of media partnerships at Sundown+Vine, stated: “I’m completely delighted that we’ve got been in a position to construct on the consultancy that we’ve got been offering to the FEI during the last two years, and cement a long-term contract in taking care of their premium occasions.”
Holland Cooper branches out
British vogue model Holland Cooper is extending its assist of racing, signing a brand new deal to sponsor the Group One Coronation Cup on Friday (31 Could) on the Betfred Derby Competition at Epsom.
The transfer is the primary time that the model has sponsored a Group or Graded race, and can be its preliminary foray into Flat racing. Holland Cooper has sponsored main jockey and coach awards on the Cheltenham Competition, and it’s now the style accomplice at Cheltenham racecourse.
“Girls Day celebrates the easiest of British vogue and magnificence, making this a really acceptable race sponsorship, as Holland Cooper make their first transfer into Flat racing assist,” stated Tom Sammes, Epsom Downs racecourse normal supervisor.
“The 2024 renewal of the race seems all set to be a high-quality affair with final yr’s spectacular winner Emily Upjohn set to attempt to defend her crown.”
Jade Holland Cooper, founder and managing director of Holland Cooper, stated that the event is an “honour and a privilege”, including: “The races are now not nearly horses, they’re now additionally a celebration of timeless vogue, model and class.”
Mars Equestrian indicators new Burghley deal
Mars Equestrian has introduced a brand new partnership as official veterinary and official pet diet accomplice of Defender Burghley Horse Trials (5 to eight September).
“As official veterinary accomplice, Mars Equestrian will assist an upgrading of the veterinary care and amenities we are able to supply our equestrian athletes, which is of the utmost significance at Burghley,” stated Burghley occasion director Martyn Johnson.
There shall be 19 vets, two equine nurses and 4 veterinary assist employees on-site throughout Burghley. Mars manufacturers shall be offering onsite diagnostic and imaging assist for the veterinary groups, plus a variety of advantages for canines together with a brand new dog-friendly space on the members’ garden.
“We’re excited to return to Burghley Horse Trials and lengthen our dedication to the game,” stated William Clements, president of Mars Equestrian. “At Burghley, we can have the chance to share our iconic manufacturers that assist create a greater world for horses, pets, and the individuals who love them.”
Emily King turns into Joules ambassador
British five-star occasion rider Emily King has signed a brand new sponsorship cope with Joules.
The information was introduced throughout Mars Badminton Horse Trials and Emily will work with the model all through this season.
“I’m delighted to welcome Joules as a brand new accomplice,” stated Emily. “Joules has lengthy been related to equestrian and the game of eventing and having supported me within the very early days, it’s implausible to be working with them once more.
“The model is synonymous with nation model and doing issues somewhat otherwise, injecting a lot color and enjoyable into their items. I’m actually trying ahead to working with Tom, Alice and the staff this season.”
Joules founder, Tom Joule, stated that Emily’s “dedication to excellence and fervour for her sport completely align with the values of our model”.
“Having supported Emily in the beginning of her profession, I’m thrilled to announce her as an envoy rider. Collectively, we stay up for injecting much more power, color and pleasure to the world of eventing,” he stated.
Bedmax companions with Blair Citadel
Bedmax has been chosen as official shavings provider for the ultimate Defender Blair Citadel Horse Trials (22 to 25 August).
“We take the best care to make sure the well being and luxury of our equine athletes, and supplying nice bedding is an important half in attaining this,” stated assistant occasion director Nicky Townsend.
“Bedmax has a repute for the standard of their bedding, so in having Bedmax as our official shavings accomplice at this yr’s horse trials, we all know that the horses are given each doable likelihood to carry out at their absolute best.”
Bedmax founder and managing director Tim Smalley added: “Blair Citadel is Scotland’s premiere equestrian occasion, and it epitomises the most effective of equestrianism in each respect, together with the care that’s taken for the welfare of the fantastic horses that compete at this very difficult stage.
“It’s a privilege for us to be chosen to play a small half in serving to to offer this customary of look after these competing this yr.”
New partnerships to assist trade’s workforce
The British Grooms Affiliation (BGA) and Equestrian Employers Affiliation (EEA) have each signed a number of current offers.
The pair have new partnerships with wheelbarrow agency Henchman, and with equine biosecurity specialists Equine Bio Genie.
Henchman’s head of promoting Clare Lenagham-Balmer stated: “Our wheelbarrows are the proper accomplice for grooms, making their busy day somewhat simpler, due to this fact we’re delighted to be working with each the British Grooms Affiliation and the Equestrian Employers Affiliation.”
Equine Bio Genie director Helen Tuckey added: “We’re delighted to be partnering with the BGA and the EEA, our merchandise are designed to make life simpler, everyone knows the exhausting work concerned with grooming and secure administration. We stay up for supporting these essential associations.”
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