NestFresh would be the first US egg producer to take action
28 August 2024
3 minute learn
NestFresh, a pioneer in humane and sustainable egg manufacturing, is proud to announce its adoption of trade main in-ovo sexing expertise, in accordance with a company-issued press launch. This cutting-edge technique determines the intercourse of chicks whereas nonetheless contained in the egg, eliminating the necessity to euthanise new child male chicks and marking a major development in animal welfare.
In-ovo sexing permits for the identification of an embryo’s intercourse throughout early incubation. After many months of researching the successes of in-ovo sexing applied sciences in Europe, NestFresh is able to set the usual within the US egg trade by being the primary to implement comparable in-ovo sexing applied sciences for his or her chicks starting in late 2024.
Mike Sencer, government vice chairman at NestFresh, has a 54-year profession within the egg trade, from working night time shifts in faculty to changing into government vice chairman at Egg Metropolis, the world’s largest egg ranch in its time. His dedication to humane practices was profoundly formed by a go to to a hatchery along with his daughter, who tugged on his arm and requested why male chicks have been being thrown into the trash. When Mike defined they have been euthanised, she fell silent and barely spoke to him for weeks. This heartbreaking second impressed Mike to champion improvements like in-ovo sexing expertise, reinforcing NestFresh’s dedication to humane egg manufacturing.
“Our adoption of in-ovo sexing expertise marks a pivotal second within the egg trade,” mentioned Sencer. “Whereas many firms have introduced plans to undertake in-ovo sexing applied sciences when obtainable, NestFresh would be the first to truly implement this expertise and convey in-ovo sexed eggs to the US market. Now we have invested vital time and assets into analysis, improvement, and understanding the complexities of this rising expertise. Having collaborated with numerous programs and hatcheries, now we have now positioned orders for in-ovo chicks, with our eggs anticipated to hit the market by mid-2025.”
NestFresh’s adoption of in-ovo sexing expertise builds on its historical past of main the trade in moral practices. NestFresh has all the time had third-party licensed claims for his or her merchandise, together with Licensed Humane beginning in 2005, and maintains a popularity for transparency and integrity. The corporate was a frontrunner within the cage-free motion, by no means proudly owning a cage, and was the primary nationwide model to supply cage-free, non-GMO, and natural eggs, in addition to the primary to supply Regenerative Natural Licensed milks and eggs underneath their New Barn Organics line. NestFresh intends to be the primary firm to make use of this non-invasive in-ovo sexing expertise, planning to transition its whole egg line to this new course of, with these first-of-their-kind licensed eggs launching in retailers starting July 2025.
“NestFresh is as soon as once more demonstrating its management within the egg trade by adopting in-ovo sexing throughout its whole egg line, backed up by third-party certification to make sure transparency and accountability,” mentioned Robert Yaman, CEO of Innovate Animal Ag. “This progressive strategy eliminates the necessity for male chick culling, aligning the trade extra carefully with fashionable customers’ expectations for accountable animal stewardship. Customers have spoken, and NestFresh has listened.”
