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This text has been sponsored by Godrej Magic
Based on a Nationwide Pattern Survey (NSS) in India, solely 35.82% of individuals usually follow correct hand hygiene earlier than meals, whereas 60% of households solely wash their fingers with water. A number of reviews additionally spotlight a decline in constant handwashing habits as day by day routines returned to regular post-COVID-19. On World Handwashing Day 2024, the significance of correct hand hygiene is extra essential than ever.
So, the theme of this yr’s World Handwashing Day (Oct 15) ‘Why are clear fingers nonetheless essential?’ highlights the continued significance of hand hygiene in stopping infections.
Godrej Magic’s hand hygiene marketing campaign: Encouraging more healthy habits
Godrej Magic Handwash, a pioneering product by Godrej Client Merchandise Ltd (GCPL), has launched a marketing campaign to boost consciousness about handwashing practices and reinforce the message that hand hygiene is an important a part of a more healthy life-style.
The marketing campaign highlights an important fact: hand hygiene can’t be achieved superficially. Whereas handwashing is essential, the marketing campaign focuses on handwashing as an essential preemptive measure for illness management and main a wholesome life-style.
To amplify its message, Godrej Magic has partnered with Godrej L’Affaire — the owned media platform from Godrej Industries Group — to launch a digital movie that takes a playful but impactful method to spotlight the significance of thorough handwashing.
Correct hygiene is ‘all or nothing’
Incomplete efforts typically result in incomplete outcomes, and hygiene is not any exception. Think about making an attempt to get by means of your day with solely half of the belongings you depend on — half a lunch, half a desk, and even half a chair. Isn’t that what occurs after we wash just one hand? By means of humour and intelligent situations, this movie delivers a easy however important message: correct hygiene is ‘all or nothing’.
Godrej Magic has partnered with Educate for India, a non-profit organisation devoted to instructional fairness, to advertise correct hand hygiene practices amongst youngsters. As a part of this initiative, college students within the Educate for India community might be educated to take care of efficient hand hygiene habits. This outreach effort will educate youngsters in over 500 school rooms.
Commenting on the marketing campaign, Neeraj Senguttuvan, Head of Advertising (Private Care), Godrej Client Merchandise Ltd (GCPL), mentioned, “World Handwashing Day is an ideal reminder that good hygiene stays as essential as ever, regardless that life has returned to regular post-COVID-19. With Godrej Magic Handwash, we’re not simply providing a product, we’re selling a shift in mindset. It’s about making certain cleanliness is full, each single time. As India’s first powder-to-liquid handwash, Godrej Magic is driving innovation, making correct hygiene easy, inexpensive for as little as Rs 10 and an integral a part of our day by day routine.”
Sujit Patil, Chief Communications Officer, Godrej Industries Group, added, “Godrej L’Affaire was conceptualised to set off significant conversations round nuances of life-style. Hygiene and well-being are essential facets of non-public life-style. By means of this marketing campaign to commemorate the World Handwashing Day, we goal to remind people who good hand hygiene is non-negotiable and an important a part of a wholesome life-style and may also help dwell a full life.”
Talking on the outreach programme with youngsters, Educate for India Founder and CEO, Shaheen Mistri, mentioned, “Instilling good habits in childhood lays the muse for a lifetime of well-being. Educating children the significance of hygiene, starting with the right option to wash their fingers, is crucial for his or her well being. That’s why Godrej Magic, in collaboration with Educate For India, is driving a program to coach youngsters on the significance of hand-washing, in over 500 school rooms. Godrej Magic is gifting handwash to Educate For India school rooms, to showcase right hand-washing methods by means of dwell demonstrations, and to inculcate the significance of correct hand-washing practices.”
Handwashing: A day by day act of self-care
To spice up the initiative’s digital attain, the model has engaged over 50 content material creators — together with medical doctors, parenting consultants, and stand-up comedians. Moreover, Godrej Magic will additional promote the marketing campaign by means of a wide range of media partnerships.
In a post-pandemic world, the place it’s straightforward to let fundamental habits slide, correct handwashing is without doubt one of the easiest but most essential steps we are able to maintain to guard ourselves. Washing each fingers isn’t nearly cleanliness — it’s about residing absolutely, safely, and responsibly. Godrej Magic Handwash invite everybody to mirror on their hand hygiene habits. Handwashing isn’t only a process — it’s a day by day act of self-care.
Edited by Pranita Bhat
