Lidl brings Kipster eggs to Belgian market

28 October 2024

3 minute learn

After the success within the Netherlands, Lidl will now distribute the climate-neutral eggs of Kipster, in Belgium. The grocery store chain desires to introduce the Belgian shopper to the climate-neutral eggs, regardless of futile makes an attempt to open such a hen farm in Belgium, in line with a current press launch from the retail chain. 

“Though the Kipster idea responds to the federal government’s demand for more and more sustainable agriculture, it isn’t attainable to persuade farmers or discover appropriate places. We hope to make use of this provide to get the egg manufacturing market in Belgium shifting and to re-draw it sustainably,” Isabelle Colbrandt, spokeswoman for Lidl Belgium, defined.

Kipster’s first farm was established in The Netherlands in 2017. The idea isn’t just about producing as many eggs as attainable on the lowest attainable value. The purpose is to supply eggs with respect for animals, nature and folks.

At Kipster, the chickens are free to roam inside and out of doors, and to lay a climate-neutral egg. In any case, they not solely provide eggs and meat, additionally they clear up leftovers from the meals business, corresponding to massive bakeries. Moreover, the poultry farm runs solely by itself photo voltaic vitality.

“Business animal-friendly livestock farming is sort of unattainable,” mentioned Ruud Zanders, co-founder of Kipster. “We’re additionally conscious of that. However we can provide our animals the very best life.”

“The intuition of the hen is central to the design of our farms. Previously, chickens scrambled across the yard and ate what they encountered,” he added. “We’re striving for that once more. We use virtually no fields for feed. The chickens flip our leftovers from bakeries, for instance, into eggs and cooperate to scale back meals waste. By the best way, all of the chickens on our farm are white and lay white eggs. They’re higher for the atmosphere than chickens that lay brown eggs, as a result of they want a lot much less feed.”

Kipster provides solely to the grocery store chain Lidl within the Netherlands and any further additionally in Belgium. Kipster and Lidl Belgium have labored carefully collectively over the previous 5 years to plant the idea of the environmentally aware farm in our nation as effectively. After a protracted seek for farmers and an acceptable location, they needed to cease that try in useless. However the grocery store chain nonetheless consists of the climate-neutral eggs in its vary.

“We have been so charmed by this revolutionary mission 5 years in the past that we rapidly began the talks a few farm in Belgium,” Colbrandt mentioned. “Although the Kipster idea responds to the federal government’s demand for agriculture to be more and more sustainable, it isn’t attainable to realize a foothold in our nation.”

“We try to have as many Belgian merchandise as attainable in our provide,” she added. “If we won’t produce them right here, we’ll search for options. As a result of we wish to introduce Belgian customers to Kipster’s climate-neutral eggs, we are actually providing them from the Netherlands any further. On this means, we hope to set the egg manufacturing market in Belgium in movement and to redraw them sustainably.”

Kipster claims to be ‘essentially the most animal and environmentally pleasant hen farm on the planet’. Nonetheless, the eggs are usually not costlier than the natural eggs you purchase at Lidl. Six Kipster eggs price 2.29 euros and the packaging is totally biodegradable.