A marketing campaign to enhance horse and rider street security has received a prestigious nationwide award – as Cross Broad and Gradual (PWAS) consciousness rides have taken place throughout the nation.
The British Horse Society’s (BHS) Lifeless Gradual marketing campaign was recognised on the Institute of Grasp Tutors of Driving (IMTD) awards, which “recognise excellent contribution to driver coaching and street security”. The title was awarded on 7 September, the weekend earlier than the PWAS consciousness rides had been held throughout the nation.
BHS director of security Alan Hiscox has beforehand advised H&H of the work he and his workforce have been doing with driving instructors to enhance horse and rider security.
“We’re so happy to be recognised with an award, for a major contribution to street security,” he stated. “The security workforce has had very constructive partnerships with driving instructors since we launched the marketing campaign and it has been so essential to contain them in terms of growing the security of horses on the street.
“Common communication is extraordinarily essential, and we’re wanting ahead to working with much more organisations to drive higher consciousness of equine street security.”
The IMTD awards are “a possibility to recognise excellent contribution to driver coaching. This consists of people and/or organisations which have performed a major position in selling street security within the subject of driver schooling”. A BHS spokesperson advised H&H a key a part of the Lifeless Gradual marketing campaign is “contemplating how the BHS can attain younger drivers to assist them perceive the risks of passing horses too shortly and intently on our roads”.
“The BHS works alongside driver teacher associations to make sure the foundations included within the Freeway Code proceed to be an integral a part of folks’s studying,” she stated.
This 12 months, greater than 245 PWAS rides had been held, throughout the UK but additionally within the US, Canada, Poland and New Zealand.
Laura Grant, one of many PWAS admin workforce, organised a trip in Carmarthenshire. Laura’s pony Katie suffered a deadly damage when a passing automobile scared her and he or she went right into a cattle grid, in 2023.
“We had been nonetheless far and wide final September however this 12 months, we organised a trip to recollect Katie, and make issues higher for different horses,” Laura advised H&H. “We had been escorted by police all the way in which, which was superb, however ultimately solely had one carriage and two riders – as a result of individuals are simply too scared to trip on the roads.”
Laura’s trip had the assist of councillors and Dame Nia Griffith MP, who went alongside for the trip within the carriage.
“That was her first carriage trip and he or she felt first-hand what it was prefer to have automobiles going previous too quick and too shut, and he or she stated one thing needs to be completed,” Laura stated. “However it was beautiful to see smiley faces, and we had been blessed to have sponsors; we had Evo Equine and Equi Hello Viz; different rides had been sponsored by native companies and massive corporations.
“This 12 months the rides had been worldwide too; a girl in New Zealand noticed our social media group and received on board there so there have been over 245 in whole.”
Members of the PWAS Fb group additionally raised sufficient cash to place the PWAS message on buses throughout the nation this 12 months, and are campaigning for the Freeway Code to be made regulation, particularly in relation to the steering on passing horses.
“I simply don’t need anybody else to must undergo the ache of shedding their horse or being injured on the street. It’s devastating,” Laura stated. “It means a lot to me to be doing one thing constructive out of one thing so terrible, and protecting Katie’s reminiscence alive.”
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