98% of these surveyed have been actively making an attempt to minimise meals waste
12 September 2024
3 minute learn
A latest examine performed by Kerry, a worldwide chief in style and diet, reveals that on- third of shoppers are keen to change to manufacturers or merchandise that provide higher shelf life.
This openness to vary is being pushed by shoppers’ robust want to behave on meals waste – a large 98% of these surveyed have been actively making an attempt to minimise meals waste, pushed by numerous components resembling monetary issues, environmental issues, and mindfulness of world starvation.
In the meantime, 69% of shoppers expressed an inclination to buy merchandise formulated to cut back meals waste. This represents a big alternative for the meals trade to innovate and create merchandise that meet evolving client expectations.
The examine, which concerned 5,154 shoppers throughout 10 international locations, discovered that 72% of respondents imagine that extending the shelf lifetime of a product would assist them scale back waste. Moreover, 74% of shoppers contemplate preservatives to be essential when making meals purchases.
Function of preservation
A complete 82% of respondents expressed acceptance of pure preservatives, whereas 50% of shoppers are open to buying merchandise with synthetic preservatives – though shopping for patterns point out a better acceptance of those options.
Commenting on the analysis findings, Bert de Vegt, VP of Meals Preservation and Safety, at Kerry, mentioned: “Our analysis clearly demonstrates that buyers have a powerful want to cut back meals waste in their very own properties, they usually more and more recognise the function of preservation in attaining this objective. As inflationary pressures stay, stopping merchandise from going to waste has grow to be extra essential than ever.
“With 29 September marking the UN Worldwide Day of Consciousness of Meals Loss and Waste, these findings additional spotlight an pressing want for the meals trade to keep up motion on meals waste and enhance the shelf lifetime of merchandise the place potential. By doing so, corporations can meet the evolving calls for of shoppers who’re more and more acutely aware of the affect of meals waste on themselves, society, and the planet.”
Because the market chief in preservation, Kerry’s portfolio consists of distinctive sodium-free buffered vinegars, potassium acetates, multifunctional techniques to resolve complicated preservation challenges in meat merchandise, and a variety of fermented wheat merchandise for mould management in bread purposes. Kerry additionally sits on the Client Items Discussion board’s Meals Waste Coalition of Motion and makes use of insights to assist prospects and shoppers demystify on-pack labels and date data.
Methodology
In early 2023, Kerry launched into a complete analysis initiative in collaboration with C+R Analysis, Qualtrics, and Wageningen College & Analysis (WUR) to achieve a deeper understanding of shoppers’ opinions and behaviours concerning meals waste. The examine concerned week-long, in-depth interviews and journalling classes with 60 shoppers in the USA, United Kingdom, Mexico, France, and Thailand, in addition to an intensive quantitative exploration with 5,154 shoppers throughout the aforementioned international locations plus Brazil, South Africa, Germany, Australia and Canada. Entry the report right here.
