The first goal of the 2023 Farmer Focus advertising marketing campaign was to inform the tales of the growers behind its poultry merchandise by way of in-store packaging, web site and social media. Because of this, Farmer Focus was acknowledged because the 2024 winner of the Hen Marketer of the 12 months.
Now in its third yr, the Hen Marketer of the 12 months award honors distinctive efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and corporations who’ve demonstrated revolutionary advertising and artistic excellence in selling hen consumption.
“We’re proud to acknowledge Farmer Focus because the winner of the 2024 Hen Marketer of the 12 months,” stated Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Future. “This yr’s award submissions lined a wide range of strategic advertising objects however finally Farmer Focus was chosen as a consequence of their multi-channel method to telling the farmer’s story and upholding traceability, which engaged hen shoppers and constructed model loyalty.”
The trophy presentation for the award occurred on the 2024 Hen Advertising and marketing Summit, held on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 30. The award was accepted by Stephen Shepherd, CEO, Abi Vinci, model supervisor, Dolan Patterson, Chief of Industrial Gross sales, and Garrett Lorton, Director of Gross sales, for Shenandoah Valley Natural/Farmer Focus.
As a part of its mission to promote and shield generational household farms, each Farmer Focus product is traceable again to the farm on which it was raised. The corporate’s problem for 2023 was to discover a solution to authentically and successfully talk that traceability to shoppers.
“Farmers are the spine of the worldwide meals system and we take pleasure in being a voice for the growers on the shelf. Our growers deserve the popularity of manufacturing humanely raised, traceable and sustainable hen that feeds thousands and thousands,” the corporate wrote in its submission for Hen Marketer of the 12 months.
Farmer Focus hen is bought in over 4,600 areas on the East Coast, offering the corporate with a singular alternative to have interaction shoppers with its packaging which has a singular four-letter Farm ID and QR code. Shoppers can scan and enter the code to “meet” the farmer that raised their product on the Farmer Focus web site. Every web page consists of footage and an outline of the farm/farmer.
Hen Advertising and marketing Summit is the important networking and academic convention for poultry enterprise leaders. Serving a singular cross part of the hen provide chain, Hen Advertising and marketing Summit explores points and traits in meals advertising and client hen consumption patterns and buying habits.
The Hen Marketer of the 12 months award is offered by Poultry Future, WATTPoultry.com and WATT International Media.
Hen Advertising and marketing Summit 2025 might be held on the DeSoto Savannah in Savannah, Georgia on July 28-30, 2025. To study extra, go to ChickenMarketingSummit.com.
About WATT International Media
WATT International Media has a confirmed observe file of accelerating enterprise development for agrifood and pet meals companies for over 100 years. Our in depth portfolio of business occasions and media manufacturers supplies entry to market experience, engaged audiences, and focused methods that drive profitable connections within the poultry, feed, grain, and pet meals industries. Contact us for customized advertising options served by way of revolutionary applied sciences and supply channels.
