The mission of the Cornell Lab of Ornithology is “to interpret and preserve the earth’s organic variety via analysis, training, and citizen science targeted on birds.” For an summary of Cornell Lab’s worldwide influence and contributions to fowl conservation, training, and analysis within the final yr, see our Annual Report.
The U.S. Fish and Wildlife Service conducts a nationwide leisure survey of U.S. residents 16 years previous and older each 5 years (since 1955) in regards to the financial influence of fishing, looking, and wildlife-associated recreation. Birdwatching is a considerable a part of wildlife-associated recreation (observing, feeding, and photographing wildlife) and by far attracts the biggest following of wildlife watching. For the financial influence of wildlife watching, see the 2022 USFWS Survey (pp. 29–43). With reference to birdwatching solely, the survey states: “Roughly 96.3 million folks noticed birds across the dwelling and on journeys in 2022. A big majority, 95 p.c (91.1 million), noticed wild birds across the dwelling, whereas 44 p.c, 42.6 million, took journeys away from dwelling to look at wild birds. Individuals averaged 78 days of birding in 2022, with 67 days for around-the-home birders. Away-from-home birders averaged 34 days” (p. 30). Compared, the 2022 survey discovered that there have been 39.9 million anglers and 14.4 million hunters (p. 3). The 91.1 million around-the-home and 42.6 million away-from-home birders signify a excessive worth for his or her financial influence on leisure tourism and different markets.
Birdwatchers are usually an older demographic and extremely educated, though net guests to Cornell Lab’s All About Birds web site are extra numerous in age. Our surveys present that our readers and net guests should not solely fowl fans; they’re additionally inexperienced advocates, well being aware, techie, and have energetic life. Birders take pleasure in journey (home and worldwide), museums, outside actions, gardening, visiting federal/state refuges/parks, pictures, films, music, studying publications, and eating out.
Digital advertisements can be found on our All About Birds web site, and print advertisements can be found in our quarterly Dwelling Fowl journal.
Dwelling Fowl and All About Birds are wonderful promoting assets to achieve the birdwatching market and to have interaction with among the most enthusiastic and influential birders on the planet. When advertisements seem in Dwelling Fowl and at All About Birds, advertisers are branding themselves with a company held in excessive regard by the birdwatching neighborhood.
For a media equipment, contact the promoting supervisor.
Digital promoting
The Cornell Lab of Ornithology presents digital advertisements at its All About Birds web site. Within the final 12 months, there have been 61 million web page views and 20 million distinctive guests to the positioning. We provide custom-made packages that embrace placement on a selection of greater than 655 North American fowl species; articles about birds and birdwatching, fowl ID abilities, feeding birds, bird-friendly properties, FAQs, fowl biology, information and options; live-streaming fowl cams; high-traffic pages (together with the homepage); run-of-site; and geotargeting web site guests by location (metropolis, county, state, province, and nation).
Birding festivals/occasions that publicize at All About Birds may even have their advertisements rotated on our free Birding Competition/Occasion Itemizing web page. In order for you your occasion listed, contact the promoting supervisor.
For a media equipment, contact the promoting supervisor.
Print promoting
Dwelling Fowl is the quarterly membership journal of the Cornell Lab of Ornithology. For greater than 50 years, Dwelling Fowl has bridged the divide between scientist and birder whereas talking with a robust voice for birds, science, and conservation. Lavishly printed on high-end paper sourced from sustainably managed forests and 100% renewable vitality, Dwelling Fowl is full of spectacular images and related content material distributed to a excessive and rising variety of engaged members with a fair higher readership.
Function articles cowl fowl habits, habitat, identification, geography, analysis, conservation, and pictures/artwork with a mixture of views, tone (scientific, conservation, and mission-oriented), and elegance (fast-paced, action-oriented, or incisively analytical)—all inside the framework of the Cornell Lab’s excessive requirements and scientific tenor. Every challenge has a seasonal accent, taking part in off the significance of seasons and the enjoyment birds.
Columns/departments embrace “Primaries” (transient, pressing, and fascinating information in fowl science and conservation, “Science” (rising or not too long ago reviewed scientific analysis), “Birding” (insider ideas, optics evaluations, and experiences about birding), “Season Preview” (views about upcoming seasons associated to fowl geography, local weather, habits, and migration), “Profile” (insights about fowl species or taxonomic households), “Conservation” (bird-focused tales and panorama conservation successes), and “Gallery” (creative illustrations, images, or different bird-related paintings).
Dwelling Fowl advert charges, publication dates, due dates, and advert specs are supplied as PDFs on the precise facet of this web page below “Advert Charges and Specs.”
For a media equipment, contact the promoting supervisor.
