Over the subsequent decade, rooster consumption and habits will change as Gen Z and Gen Alpha change into the first meals purchasers. Are rooster retailers and foodservice prepared to fulfill demand?
Panelists from main foodservice and stores that promote rooster will focus on the challenges and alternatives they’re going through on the 2024 Hen Advertising and marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
Registration is now open for the Hen Advertising and marketing Summit with early financial savings out there.
The panelists embody Annica Conrad, chief model officer, Metropolis Barbeque, Raymond Hogan, senior poultry provide purchaser/enterprise supervisor, Applegate, Brian Jones, president, Pure Alternative Meals, Don Kupski, vice chairman, buying and R&D, Lee’s Well-known Hen and Justin McCoy, vice chairman, advertising and marketing, Cousins Sub.
Annica Conrad is chief model officer for Metropolis Barbeque. She beforehand served in CMO positions with FAT Manufacturers and International Franchise Group and held advertising and marketing management positions with Mellow Mushroom, Moe’s Southwest Grill and McAlister’s Deli.
Raymond Hogan has served as a senior poultry provide purchaser and enterprise supervisor for Applegate for the previous 9 years. Beforehand, he labored for A&P Supermarkets for 15 years the place he launched no antibiotics ever (NAE) and natural poultry to the portfolio combine. Raymond has a bachelor’s diploma from Rutgers College.
Brian Jones is president of Pure Alternative Meals, positioned in Grand Rapids, Michigan. He has been with the group for 10 years, serving to it to develop right into a nationwide group that companions with most of the largest meals producers on the planet. Jones earned his grasp’s diploma in economics from the College of Michigan.
Don Kupski began within the business as a retailer supervisor for KFC whereas finishing his diploma on the College of Cincinnati. Following commencement, he labored in KFC’s R&D division and for Sara Lee Meals and RTM Restaurant Group in Atlanta, a significant franchisee of Arby’s, together with proudly owning Mrs. Winner’s Hen & Biscuits and Lee’s Well-known Recipe. He presently serves because the vice chairman of buying and R&D for Lee’s.
Justin McCoy joined Cousins Subs in January 2006 as an entry-level advertising and marketing specialist and held a number of advertising and marketing positions earlier than being named vice president of selling in Could 2013. McCoy brings greater than 18 years of restaurant business expertise, in addition to expertise in public and media relations with the Milwaukee Bucks and the finance business. He holds a bachelor’s diploma in communications from Cardinal Stritch College.
Attend the 2024 Hen Advertising and marketing Summit
Make plans to attend the 2024 Hen Advertising and marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will look ahead to the patron of 2035 and the problems that may influence their protein decisions.
For the primary time, the Summit will have two content material tracks. As all the time, one observe will deal with client tendencies of as we speak and what might be anticipated in 2035 and the way advancing digital expertise will influence how rooster might be bought and marketed sooner or later. The second content material observe will discover how the business will meet client expectations by adapting new and present applied sciences to boost and course of broilers using fewer assets and with improved welfare, meals security and comfort.
Submit your free nomination for Hen Marketer of the Yr.
Registration is now open for the Hen Advertising and marketing Summit with early financial savings out there.
