How are you preserving hen customers engaged?

In celebration of innovation and creativity in selling hen consumption, nominations at the moment are open for the 2024 Hen Marketer of the Yr award, with nominations being accepted till Might 1, 2024.

This award honors distinctive efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and firms who’ve demonstrated revolutionary advertising and marketing and inventive excellence in selling hen consumption. 

Submissions for Hen Marketer of the Yr can be accepted till Might 1. To submit your free nomination, go to https://www.wattglobalmedia.com/chickenmarketingsummit/chicken-marketer-of-the-year. 

The right way to enter

We encourage contributors to share their tales of why the nominee deserves to be named the Hen Marketer of the Yr. Your FREE entry ought to describe and reveal how the nominated firm or group uniquely excelled as a hen marketer throughout the 2023 calendar yr.

Submissions ought to reply the next questions:

• What was the enterprise problem?
• What had been the aims to this advertising and marketing marketing campaign? (e.g. get distribution, increase buying intent, develop market share, and so on)
• What methods and techniques did you employ on this advertising and marketing marketing campaign? Present particular examples.
• How did you decide the success of this marketing campaign?
• How did the marketing campaign in the end carry out?

Examples of particular advertising and marketing or public relations campaigns — whether or not print, digital, video, audio, social, grass-roots, in-store or built-in throughout a number of channels — are strongly inspired.

What you’ll win

Finalists can be profiled in Poultry Future and WATT PoultryUSA publications and on the 2024 Hen Advertising Summit. The successful group can be acknowledged throughout a trophy presentation on the 2024 Hen Advertising Summit.

A consultant from the successful group should be current and can obtain free registration, two nights keep on the Renaissance Birmingham Ross Bridge Golf Resort and Spa in Birmingham, Alabama with reimbursement for coach airfare or for mileage driving to the 2024 Hen Advertising Summit, scheduled for July 29-31.

Submissions for Hen Marketer of the Yr can be accepted till Might 1. To submit your free nomination, go to https://www.wattglobalmedia.com/chickenmarketingsummit/chicken-marketer-of-the-year. 

Attend the 2024 Hen Advertising Summit

Make plans to attend the 2024 Hen Advertising Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will look ahead to the buyer of 2035 and the problems that may affect their protein selections.

For the primary time, the Summit can have two content material tracks. As at all times, one monitor will deal with client traits of at this time and what can be anticipated in 2035 and the way advancing digital know-how will affect how hen can be bought and marketed sooner or later. The second content material monitor will discover how the trade will meet client expectations by adapting new and current applied sciences to lift and course of broilers using fewer assets and with improved welfare, meals security and comfort.

Submit your free nomination for Hen Marketer of the Yr.

Registration for the 2024 Hen Advertising Summit is now open. For extra info, go to www.chickenmarketingsummit.com.