Within the evolving panorama of the culinary trade, Lee’s Well-known Recipe Rooster launched into a quest to revitalize its model essence and reignite a spark of innovation in 2023.
The rooster foodservice model was lately named a finalist for the 2024 Rooster Marketer of the 12 months award. This award acknowledges excellence in advertising and public relations campaigns in retaining rooster because the protein on the middle of the plate.      Â
Discover out who will win the 2024 Rooster Marketer of the 12 months award on the Rooster Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will sit up for the buyer of 2035 and the problems that may influence their protein decisions.
For the primary time, the Summit could have two content material tracks. As at all times, one observe will deal with client tendencies of right this moment and what will probably be anticipated in 2035 and the way advancing digital know-how will influence how rooster will probably be offered and marketed sooner or later. The second content material observe will discover how the trade will meet client expectations by adapting new and present applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
Registration is now open for the Rooster Advertising and marketing Summit.
60-year-old rooster foodservice chain will get a rebrand
Entering into its sixtieth 12 months, Lee’s acknowledged the necessity for a contemporary perspective to captivate its viewers. With a legacy spanning 20 years with out a fashionable overhaul, Lee’s launched into a complete model refresh encompassing a brand new visible id, a cutting-edge restaurant design prototype, new strategic advertising collaborations, a revamped internet presence and an enhanced loyalty app.
The aim was to provide Lee’s a contemporary replace, with out shedding the model’s well-loved id. By means of an sincere, daring, and fashionable design, Lee’s beloved heritage is just not forgotten. It reassures prospects that they’ll at all times rely on Lee’s to supply scrumptious meals, inviting faces and a spot to chill out, unwind, and luxuriate in.
The success of the marketing campaign was first mirrored within the incremental success of the primary shops that included the brand new branding components. The brand new construct location that opened with the refreshed branding skilled a big quantity in gross sales within the first week. One other vital facet was the expansion in on-line and cellular orders, alongside a rise within the variety of franchisees opting to make the most of the cellular and on-line platforms.
Finally, Lee’s Well-known Recipe Rooster underwent a profitable rebranding course of. Previous to ramping up vital franchise growth work, the model has already entered right into a 16-unit growth cope with operators within the Detroit metro space. With a customer-centric strategy, Lee’s is dedicated to offering a seamless expertise to its prospects. These initiatives have resulted in a rise in gross sales and improved buyer satisfaction. Since launching its digital transformation, the model has skilled a 23% rise in year-over-year on-line order income.    Â
Attend the 2024 Rooster Advertising and marketing Summit
Make plans to attend the 2024 Rooster Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will sit up for the buyer of 2035 and the problems that may influence their protein decisions.
For the primary time, the Summit could have two content material tracks. As at all times, one observe will deal with client tendencies of right this moment and what will probably be anticipated in 2035 and the way advancing digital know-how will influence how rooster will probably be offered and marketed sooner or later. The second content material observe will discover how the trade will meet client expectations by adapting new and present applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
