Sundays as a baby for Nidhi Tuteja Dua concerned getting head massages, often known as champi, by her mom or daadi (grandmother). The oil, made by her grandmother, can be utilized lovingly on her hair, with tales galore. The key recipe helped her hair develop ‘lengthy and robust’.
When she went to school, and later work, this weekly ritual ceased to be, as different priorities cropped up. She had virtually forgotten about her grandmother’s handmade hair oil, which protected and nourished her hair.
After she contracted COVID-19, the Gurugram resident skilled an enormous hair fall, as did her mother-in-law Rajni (67). Throughout this time, in 2020, the 40-year-old remembered her daadi’s oil and determined to offer it a strive. She acquired the household recipe from her mom and requested her mother-in-law if she might make it.
Each of them tried it, and lo and behold, inside three months, the 2 girls noticed seen modifications. Two years later, she heard girls at her condo advanced talk about hair fall issues. As they mentioned attainable options, Nidhi’s grandma’s oil emerged as a transparent winner.
The mother-in-law, daughter-in-law duo then set out on a mission to assist girls at their condo regain their lengthy locks once more. Beginning with a small batch of 1 litre, the response pushed them to think about turning it right into a enterprise.
In March 2023, Nidhi and Rajni Dua launched ‘Nidhi’s Grandmaa Secret’, which sells hair oil for ‘hair fall management’, shampoo, conditioner, scalp scrub. Launched on a Whatsapp group, the oil has discovered its solution to over 67,000 properties, promoting over one lakh bottles and incomes a month-to-month revenue of Rs 50 lakhs.
What differentiates this story is the truth that it’s run by a mom and daughter-in-law, serving to them acquire monetary freedom and giving wings to their goals.
Fixing an age previous downside confronted by girls
Nidhi had a thriving profession as a software program engineer. Her priorities shifted after she was alerted about some behavioural points in her son (then 3) in 2016. She took the choice to stop her job and deal with him. Whereas she missed her job, she discovered that her son wanted her probably the most at the moment.
She toyed with the concept of becoming a member of work once more at a while, however life had different plans. The outcomes of the hair oil in 2020 pleasantly shocked her. It took her again to her conversations along with her grandmother, when she would ask her why she spent a lot time making this oil.
“My daadi would sit with this iron kadhai (giant vessel) each week, and spend hours stirring the oil, including 13 components one after the other. She used to inform me that I might realise its value after rising up,” Nidhi shares with The Higher India.
Positive sufficient, simply because the clever lady had predicted, Nidhi turned to her daadi’s recipe when she confronted the large problem of hairfall. The duo made the oil collectively, which took a complete day.
“We confronted great hair fall. After utilizing it for about two-three months, we discovered that our hairfall had tremendously diminished and our hair was rising. I began making it for my daughter and our home assist, who additionally discovered it tremendously efficient,” shares Rajni.
In 2022, the Tuteja-Dua household shifted from Delhi to Gurugram, into an condo advanced. It was right here that Nidhi would discover a possibility to offer form to her wishes. She discovered girls right here who had been working small companies from residence.
Like most moms, Nidhi, too, had a burning need to have a flourishing profession. When she heard about these girls, she discovered her window.
“I all the time thought that I might be part of the workplace once more. I missed my monetary freedom and stored considering of what I might do to reclaim it,” says Nidhi.
Rajni, who had spent her life caring for her youngsters, adopted by her grandchildren, didn’t harbour such aspirations, she shares. However when Nidhi requested for her assist, the indulgent mother-in-law, went all in to assist her goals.
“We first began distributing the oil to girls in our society. To our shock, they stored coming again for extra. Actually, our doorbell used to maintain ringing,” laughs Nidhi.
To start with, they’d pack the oil in regular bottles with a sticker. The primary batch of 1 litre was made on a small kadhai and offered 10 bottles. As quickly as Nidhi posted on a Whatsapp group, they had been offered out in a matter of hours.
After they’d given their oil to over 200 individuals within the society, the software program engineer realised the viability of her enterprise. As orders elevated, they purchased larger vessels, a 5 litre and 10 litre kadhai.
In March 2023, they determined to extend their presence and arrange an Instagram account, ‘Nidhi’s Grandmaa Secret’. Nidhi’s husband, Rajat, is a digital marketeer and helped her along with her social media presence. One among their reels went viral, and led to a rise in orders. The following day, they’d 100 orders on their palms!
“Nidhi was overwhelmed and questioned how we might fulfil so many orders. I reassured her that we might be capable to do it,” shares Rajni.
The problem Nidhi confronted initially was psychological, as she questioned if they may succeed, and construct a enterprise from residence. Having labored in a company setting, she anxious in regards to the intricacies concerned in establishing a enterprise from scratch, particularly one which could be very laborious and customer-centric.
“I anxious if this hair oil would work on everybody. My concept was to assist individuals handle hair fall. I by no means considered doing a enterprise and was uncertain of dealing with everyting that it concerned,” she shares candidly.
Her mother-in-law stood by her like a rock and defied her age to actually burn the midnight oil.
The primary win for the duo was efficiently fulfilling the 100 orders. From that day on, there was no wanting again. The two-woman present labored day and evening to make the oil. Until September 2023, they made the oil at residence and managed manufacturing, packaging, buyer assist, social media, and web site all by themselves. After the success of their oil, they launched a shampoo utilizing Rajni’s recipe, a conditioner, scalp scrub and comb.
Immediately, they’ve over 8,000 orders per 30 days.
What’s the key?
What makes this oil promote out and appeal to repeat clients? Nidhi states that it’s ‘one hundred pc pure and selfmade’. The oil is made utilizing a secret mixture of 13 herbs with coconut oil as the bottom. With out revealing the key, right here’s what Nidhi shares.
“We make the oil in an iron kadhai, add coconut oil, and add every of the components one after the other. We prepare dinner it for not less than two hours after which we relaxation it for 8-10 hours. The following morning, we pressure it utilizing a cotton fabric and reheat it. It’s then cooled, strained and packed,” explains Nidhi.
The components embrace curry leaf and aloe vera gel amongst others. They make about 100 litres of oil in two days now.
Kamaljeet Arya, one among their clients, says that the hair oil and shampoo have had an incredible affect for her. She confronted hairfall points as she is peri-menopausal and has thyroid points.
“I attempted many alternative merchandise over time however nothing actually labored. I discovered about Nidhi’s Grandmaa Secret by means of a buddy and have been utilizing it for 5 months now. I’ve seen a noticeable distinction in my hair, my hair fall has tremendously diminished. My son, too, makes use of it and has seen good outcomes,” shares Kamaljeet.
For nearly six months, the duo simply labored on fulfilling orders. There can be oil simmering on the fuel morning, afternoon and night; with its shelf lifetime of three years. As orders crossed virtually 300 per day, they knew that it might now not be managed from residence.
They regarded for manufacturing services. That they had a caveat although – it needed to be handmade. Whereas many refused, they discovered one in Panchkula, the place they replicated the setup, the place greater than 50 girls manufacture the oil.
The hero product of Nidhi’s Grandmaa Secret is the ‘anti-hairfall’ oil, priced at Rs 499 for a 100 ml bottle, adopted by the curry leaf and hibiscus shampoo which is priced at Rs 449 for a 200 ml bottle.
Nidhi and Rajni lately moved into an workplace and wish to broaden their crew. The 2 moms additionally plan to launch extra pure hair care merchandise.
How does Rajni really feel after changing into an entrepreneur in her 60s?
“I realised that all of us have the spirit to work onerous and construct a enterprise. Age isn’t any bar relating to attaining one thing. You’ll positively discover your hidden spark. What we’ve been capable of do is nearly miraculous,” smiles Rajni.
Nidhi desires everybody to grasp that one can earn sitting at residence too.
“You don’t essentially must do a 9-5 job to be financially sound. If I can do it, so are you able to. All you want is the need, the trail can be prepared,” says Nidhi.
You should purchase their merchandise by means of their web site. Edited by Padmashree Pande.
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