Springer Mountain Farms confronted a substantial problem when their prime provider of non-GMO feed elevated costs considerably. The rise in value for non-GMO feed would have been handed on to clients at a time when prices had been rising for the whole lot throughout the board, and inevitably harm shoppers the place it issues most: their pockets.
The hen producer was not too long ago named a finalist for the 2024 Hen Marketer of the 12 months award. This award acknowledges excellence in advertising and marketing and public relations campaigns in holding hen because the protein on the middle of the plate.           Â
Discover out who will win the 2024 Hen Marketer of the 12 months award on the Hen Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will sit up for the buyer of 2035 and the problems that may affect their protein decisions.
For the primary time, the Summit can have two content material tracks. As all the time, one monitor will concentrate on client developments of as we speak and what might be anticipated in 2035 and the way advancing digital know-how will affect how hen might be bought and marketed sooner or later. The second content material monitor will discover how the business will meet client expectations by adapting new and present applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
Registration is now open for the Hen Advertising and marketing Summit.
Speaking a provide chain disaster to shoppers
The producers problem was to discover a answer that upheld their core values whereas holding their merchandise accessible to their loyal buyer base. Springer Mountain Farms made the choice to proceed sourcing feed made with 100% U.S.-grown corn and soybeans.
With this choice got here a refreshed model objective, new tagline and brand, revamped packaging for all merchandise and influencer partnerships to bolster and share core values. Marriner Advertising and marketing performed a pivotal position within the technique, design and improvement of the trail ahead for Springer Mountain Farms.
By means of strategic advertising and marketing efforts, the model successfully communicated their values and resonated with shoppers, reinforcing their place as a trusted supplier of superior hen merchandise. By prioritizing integrity and client belief, Springer Mountain Farms not solely crossed a vital hurdle but in addition strengthened their model presence and market standing, setting the stage for continued development and success. Springer Mountain Farms skilled a formidable double-digit enhance in gross sales {dollars} yr over yr. They efficiently navigated the problem posed by elevated feed prices by leveraging their dedication to high quality and transparency as key differentiators available in the market.Â
Attend the 2024 Hen Advertising and marketing Summit
Make plans to attend the 2024 Hen Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will sit up for the buyer of 2035 and the problems that may affect their protein decisions.
For the primary time, the Summit can have two content material tracks. As all the time, one monitor will concentrate on client developments of as we speak and what might be anticipated in 2035 and the way advancing digital know-how will affect how hen might be bought and marketed sooner or later. The second content material monitor will discover how the business will meet client expectations by adapting new and present applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
