Surprise Sure Cat Meals Overview

Kate Barrington / Cats.com

Providing easy recipes in quite a lot of flavors and textures, Surprise Sure is an reasonably priced cat meals model bought completely on Amazon.com. Surprise Sure guarantees to ship actual meat, high quality components, and unconditional love, however how does it stand as much as real-world testing?

On this detailed assessment, we’ll dig into the historical past of Surprise Sure to study extra concerning the merchandise, how they’re made, and the way a lot cats appear to love them.

The Cats.com Customary—Ranking Surprise Sure on What Issues

We’ve analyzed Surprise Sure and graded it in line with the Cats.com commonplace. Right here’s the way it charges in every of six key areas:

We give Surprise Sure a 43 out of 60 score or a B grade.

Why Belief Cats.com

My cats and I’ve loved 15 lengthy years collectively and, over that point, we’ve sampled numerous cat meals recipes. Early in my tenure as a cat proprietor, I targeted on budget-friendly manufacturers. So, I had loads of model information and expertise to attract on in my analysis of Surprise Sure cat meals. And I had my cats’ assist with the testing, in fact.

Earlier than testing Surprise Sure, nonetheless, I took the time to judge the model as a complete. In my evaluation, I thought-about metrics like recall historical past, sourcing and manufacturing practices, and buyer satisfaction charges. Testing concerned feeding the merchandise to my cats to gauge their response and analyzing the product info in depth.

About Surprise Sure

Surprise Sure is an Amazon-exclusive model marketed for family-friendly costs. It’s a personal label model made completely for Amazon, however there isn’t a lot different info accessible. Right here’s what we all know.

First off, Surprise Sure isn’t the primary of Amazon’s non-public label pet meals manufacturers. Wag, an Amazon-exclusive line of dry pet food merchandise, was launched in Could of 2018. Amazon later expanded the product line to incorporate moist cat meals merchandise however ultimately changed them completely with a cat-specific model referred to as Kitzy. The Kitzy model seems to have launched someday in 2020 or 2021.

The precise launch date of Surprise Sure isn’t clear, nevertheless it doesn’t seem like a direct alternative for Kitzy (which remains to be bought on Amazon). Based mostly on the “first date accessible” for a number of Surprise Sure merchandise on Amazon, the model appears to have launched in Could of 2022. The cat meals product line is proscribed to moist meals and contains quite a few flavors and textures, every bought individually and in selection packs.

Sourcing and Manufacturing

As a personal label model, Surprise Sure cat meals is distributed by Amazon however a unique firm is chargeable for formulating and manufacturing the merchandise. Neither the model’s web page on Amazon nor the product packaging supplies any particular particulars about who produces the meals or the place it’s made.

The one sourcing and manufacturing info available for Surprise Sure cat meals comes within the type of a press release printed on the labels: “Made within the USA utilizing globally sourced components from trusted suppliers.”

Amazon describes Surprise Sure’s components as “healthful” and “high-quality” however there’s not sufficient info accessible to make an goal evaluation of those claims. It’s doable the identical firm that makes Kitzy additionally makes Surprise Sure, however this doesn’t clear up questions on sourcing and manufacturing.

Recall Historical past

Surprise Sure cat meals has by no means been recalled. It’s price contemplating, nonetheless, that the merchandise seem to have entered the market only a few years in the past in 2022.

As a result of there’s no particular info accessible about the place or how Surprise Sure cat meals is made, a transparent recall historical past ought to solely maintain a lot weight in an analysis of the model’s high quality and trustworthiness.

What Sort of Cat Meals Does Surprise Sure Supply?

Surprise Sure gives an assortment of dry pet food and moist cat meals merchandise. The moist cat meals line contains 9 totally different recipes that includes over half a dozen totally different proteins. Many of the merchandise have a paté texture however there are a number of with chunks in gravy.

Right here’s an inventory of the cat meals merchandise Surprise Sure gives:

• Beef Dinner Paté
• Rooster Dinner Paté
• Turkey & Giblet Dinner Paté
• Cod, Sole & Shrimp Dinner Paté
• Salmon Dinner Paté
• Whitefish & Tuna Dinner Paté
• Rooster Recipe in Gravy
• Tuna Recipe in Gravy
• Salmon Recipe in Gravy

Each Surprise Sure cat meals product makes use of the phrase “dinner” or “recipe” within the identify. In line with FDA laws which means that no less than 25% of every product’s whole weight should come from the ingredient within the product identify (i.e. beef, rooster, salmon, and many others.). All Surprise Sure cat meals do record a particular protein as the primary ingredient (after moisture), however the components lists are largely crammed out with animal by-products and plant proteins.

Surprise Sure cat meals are solely bought in 3-ounce cans. You should purchase single flavors in a case of 24 cans, or purchase 24-can selection packs of three blended flavors. The 4 selection packs are divided by texture (paté or chunks in gravy) and taste (fish and seafood or meat and poultry).

What Did Our Check Cats Assume?

To check Surprise Sure and write this assessment, I ordered each of the variability packs. The fish and seafood paté selection pack included three flavors: Cod, Sole & Shrimp Dinner, Salmon Dinner, and Whitefish & Tuna Dinner. The opposite selection pack included three chunks in gravy recipes: Rooster Recipe, Turkey Recipe, and Beef Recipe.

Unsurprisingly, my order arrived rapidly in acquainted Amazon packaging. I selected three flavors for in-depth assessment and testing then set to work. My cats appeared fairly equally within the three flavors however most popular the chunks in gravy texture over the patés. Beef Recipe gave the impression to be the favourite total.

Surprise Sure Cat Meals—High 3 Recipes Reviewed

What Do Clients Consider Surprise Sure Cat Meals?

As a result of Surprise Sure is an Amazon-Unique model, Amazon is the one place to seek out any important variety of buyer critiques. Total, the merchandise appear to be pretty well-liked—all of the merchandise have a median score of three.9 out of 5 stars. That mentioned, there appear to solely be two product pages, one for patés and one for gravy-style merchandise.

Constructive Opinions

Glad prospects often touch upon the standard and affordability of Surprise Sure cat meals. Many optimistic critiques point out the advantages of excessive moisture and protein ranges as nicely.

“Amazingly, this meals is likely one of the finest in the marketplace. Very excessive nutritionally and few “unhealthy” components. Nice worth. Smells just like the meals it’s. Cats love the style and dimension is ideal for a meal.” – LynnTP reviewing Surprise Sure Gravy Selection Pack on Amazon.com, October 4, 2024

“Our cat actually enjoys this pate meals. She usually cleans her bowl to the final lick. No offensive scent like some meals and no well being points have occurred since switching to this product. Worth level is nice in comparison with a number of “higher” manufacturers.” – Sue reviewing Surprise Sure Pate Selection Pack on Amazon.com, November 11, 2024

Unfavourable Opinions

Clients who’re dissatisfied with Surprise Sure cat meals typically complain concerning the components, the scent, or that their cats simply don’t prefer it. Complaints about odor appear to be extra frequent with the fish and seafood recipes. Quite a few unfavorable critiques additionally point out the ambiguous proteins like fish (versus salmon or cod) and meat by-products (versus complete proteins).

“My cats are normally not that fussy, particularly not all three of them for one factor. However none of them favored this cat meals. It had a bizarre scent. Received’t be shopping for it ever once more.” – Donna Presley reviewing Surprise Sure Seafood Selection Pack on Amazon.com, October 13, 2024

“Smells extraordinarily like Tuna, although tuna will not be on the record. Might or not it’s the nameless “Fish”? No approach to inform. I attempt to keep away from giant predator fish reminiscent of tuna as a result of mercury is cumulative. I normally persist with small feeder fish like sardine and mackerel.” – Gerry Barker reviewing Surprise Sure Cod, Sole & Shrimp moist meals on Amazon.com, November 13, 2024.

How A lot Does Surprise Sure Cat Meals Value?

The advertising and marketing for Surprise Sure cat meals focuses on family-friendly pricing, and this declare seems to be legitimate. Averaging $0.22 per ounce, Surprise Sure cat meals is equally priced to different cut price manufacturers like Friskies, Fancy Feast, and Amazon’s personal Kitzy.

Surprise Sure cat meals is just bought in 24-packs of 3-ounce cans. The worth doesn’t change whether or not you purchase a single taste or a spread pack, however you can see some financial savings in the event you begin a subscription. The estimated every day price to feed a 10-pound cat Surprise Sure cat meals is

The place Is Surprise Sure Cat Meals Offered?

As an Amazon non-public label model, you may solely buy Surprise Sure cat meals on Amazon.com. If you wish to view the whole assortment of cat meals merchandise, go to the Surprise Sure web page on Amazon.com.

Total, Is Surprise Sure Cat Meals a Good Alternative?

The principle factor Surprise Sure has going for it as a model is its affordability. The merchandise, nonetheless, exhibit a number of the identical downsides as recipes from similarly-priced manufacturers. If you wish to keep away from animal by-products or added colour, you’ll must preserve buying. It’s additionally price noting that every one Surprise Sure cat meals comprise a number of protein sources, so that they is probably not applicable for cats with meals allergy symptoms to widespread proteins.

One other potential profit Surprise Sure has to supply is the comparatively low carbohydrate content material of the merchandise. The gravy-style meals are usually underneath 15% and the patés underneath 10% carbs, measured as dry matter. Cats who don’t like pate may additionally respect the chunks in gravy formulation from Surprise Sure.

Comparable Manufacturers

Searching for different cat meals manufacturers much like Surprise Sure? Try a few of our different model critiques.