Livestock analyst Jim Wyckoff reviews on world protein information
19 April 2024
19 minute learn
Weekly USDA US pork, beef export gross sales report
Beef: Web US gross sales of 17,700 MT for 2024 have been up 30 p.c from the earlier week and 27 p.c from the prior 4-week common. Will increase have been primarily for South Korea (5,400 MT, together with decreases of 400 MT), China (3,600 MT, together with decreases of 100 MT), Japan (2,800 MT, together with decreases of 300 MT), Taiwan (2,100 MT, together with decreases of 100 MT), and Mexico (1,800 MT, together with decreases of 100 MT). Exports of 16,700 MT–a marketing-year high–were up 21 p.c from the earlier week and 20 p.c from the prior 4-week common. The locations have been primarily to Japan (4,700 MT), South Korea (4,600 MT), China (2,800 MT), Mexico (1,400 MT), and Taiwan (900 MT).
Pork: Web US gross sales of 21,800 MT for 2024–a marketing-year low–were down 54 p.c from the earlier week and 47 p.c from the prior 4-week common. Will increase have been primarily for Mexico (8,500 MT, together with decreases of 300 MT), China (3,000 MT, together with decreases of 100 MT), Japan (2,900 MT, together with decreases of 200 MT), Colombia (1,400 MT, together with decreases of 100 MT), and South Korea (1,200 MT, together with decreases of 400 MT). Exports of 41,700 MT have been up 18 p.c from the earlier week and 22 p.c from the prior 4-week common. The locations have been primarily to Mexico (16,200 MT), Japan (6,500 MT), South Korea (5,600 MT), China (3,600 MT), and Canada (1,900 MT).
China’s Q1 pork manufacturing declines
China produced 15.83 MMT of pork throughout the first quarter of 2024, down 0.4% from the identical interval final yr. That was the primary annual decline in quarterly manufacturing for the reason that second quarter of 2020. China slaughtered 194.6 million hogs throughout the first three months of the yr, down 2.2% from final yr. China’s hog herd declined 5.2% from final yr to 408.5 million head on the finish of March, whereas the sow herd fell 6.9% to 40.42 million head.
FSIS units webinars on voluntary U.S.-origin labeling
The Meals Security and Inspection Service (FSIS), a department of USDA, has scheduled two webinars concerning the implementation of the “Voluntary Labeling of FSIS-Regulated Merchandise with U.S.-Origin Claims” closing rule, which was issued in March. These webinars are set to happen on April 30 and Might 15, and they are going to be carried out utilizing the Groups platform. The aim of those webinars is probably going to supply steerage and knowledge to stakeholders in regards to the necessities and procedures related to the voluntary labeling program. It is noteworthy that compliance with this voluntary program is slated to start on Jan. 1, 2026, indicating a future timeline for when firms should adhere to the rules outlined within the closing rule.
USDA’s NASS’ proposal to chop ag knowledge sparks issues
USDA’s Nationwide Agricultural Statistics Service (NASS) has proposed discontinuing a number of knowledge reviews, affecting each the livestock and crop sectors. This proposal has raised issues amongst livestock and meat economists, as a number of the reviews slated for elimination are deemed essential for market effectivity. Amongst these reviews, the July Cattle Stock report, whereas smaller in scope in comparison with the January report, offers helpful provide data that’s important for understanding the dynamics of the cattle market, particularly concerning herd growth and calf costs. A Southern Ag Immediately
article (hyperlink) says “This report will probably be very helpful over the following a number of years. If this report needed to be discontinued, now’s the worst time to do it.”
The proposal additionally contains dropping sure state-level knowledge, similar to beef cow stock in states like Louisiana, Mississippi, and others within the South, that are vital in supplying feeder cattle to feedlots. Moreover, the elimination of annual county estimates of beef cows and cattle would hinder the evaluation of pure catastrophe impacts on agriculture, similar to wildfires and hurricanes.
Moreover, proposed adjustments prolong to different livestock knowledge, like dropping Virginia and Maryland from state-level estimates within the Chickens and Eggs report, which might have an effect on analysis on animal illnesses and illness management effectiveness.
The article says that whereas recognizing USDA’s funds constraints, there is a concern that decreasing accessible data might negatively influence market effectivity. The reviews highlighted within the article provide tangible advantages to farmers and ranchers, prompting the argument for his or her retention.
China’s pork imports plunge in March
China imported 90,000 MT of pork in March, down 39.3% from final yr. By means of the primary three months of this yr, China imported 260,000 MT of pork, down 51.7% from the identical interval final yr.
American Farm Bureau Federation President Zippy Duvall criticizes USDA determination to chop some reviews
In a letter to USDA, Duvall says the choice to cancel the July cattle report “runs counter to earlier commitments to enhance truthful, aggressive and clear markets.” By canceling the July Cattle report, “NASS cancelled one of many very tentpoles of cattle market transparency,” Duvall confused, including the choice might stymie Land Grant universities from conducting crop and livestock analysis. He urged NASS to “rethink the choice to discontinue this essential reporting.”
USDA assures minimal dairy commerce disruptions amid HPAI issues
USDA Secretary Tom Vilsack reassured that there have not been vital disruptions in dairy commerce regardless of the invention of extremely pathogenic avian influenza (HPAI) in U.S. dairy cattle. Vilsack acknowledged that almost all buying and selling companions have not halted imports of U.S. dairy merchandise, with only some expressing issues. He emphasised proactive outreach to guarantee companions of security measures and low dangers related to U.S. milk. USDA plans in depth analysis to grasp virus transmission and potential biosecurity measures wanted.
Lawmakers demand oversight of U.S.-funded fowl flu gain-of-function analysis in China lab
In February, a White Coat Waste Challenge (WCW) investigation uncovered how USDA wasted no less than $1 million of taxpayers’ cash on an ongoing collaboration with the Chinese language Communist Celebration-controlled Chinese language Academy of Sciences (the Wuhan animal lab’s mother or father group) and a Wuhan lab white coat on harmful fowl flu gain-of-function experiments.
Now, 18 Republican and Democratic Congress members are demanding solutions in a letter to USDA Secretary Tom Vilsack. The lawmakers cite WCW’s latest investigation and write, “We’re disturbed by latest reviews about USDA collaboration with the Chinese language Communist Celebration (CCP)-linked Chinese language Academy of Sciences (CAS) on fowl flu analysis. This analysis, funded by American taxpayers, might doubtlessly generate harmful new lab-created virus strains that threaten our nationwide safety and public well being.”
USDA’s Vilsack responds to dairy discount criticism in WIC program
USDA Secretary Tom Vilsack has been questioned in regards to the perceived discount in dairy protection underneath the WIC program, notably within the lately launched closing rule for this system. Critics have identified a lower within the stage of milk supplied. Nonetheless, Vilsack clarified throughout a Senate Appropriations Ag subcommittee listening to that the discount in fluid milk protection was not correct. He defined that whereas they did cut back the dedication to fluid milk, it was accomplished to align with the supplemental nature of the WIC program. Beneath the earlier rule, this system was offering 120% of the typical each day milk consumption, which was deemed extreme. The brand new rule adjusts this all the way down to round 78%, reflecting the supplemental nature of WIC.
Moreover, Vilsack emphasised that they’ve made it simpler to incorporate different dairy merchandise like yogurt in this system, with the expectation that total dairy consumption would improve. He projected a rise in milk gross sales by roughly 130 million quarts in comparison with the earlier yr, regardless of the lower within the proportion of milk supplied.
Backside line: The ultimate rule additionally will increase the extent of complete grains accessible and introduces new flexibilities for yogurt and cheese purchases. Nonetheless, the allocation for milk is diminished from the present 4 to 6 gallons monthly to a few to 4 gallons monthly.
In Michigan, three extra dairy herds have been contaminated with the H5N1 (BIAV) avian influenza virus
This has prompted issues about its unfold throughout state traces. USDA has suggested farmers to check their herds earlier than shifting them to forestall additional transmission. The outbreak in Michigan provides to a complete of 29 contaminated dairy herds in eight states, together with Texas, New Mexico, and North Carolina. Tim Boring, Michigan’s agriculture director, emphasised the significance of vigilance, noting that the virus disregards geographical boundaries.
Voluntary testing urged. Whereas a compulsory testing program for the 26,000 U.S. dairy herds is not possible, the USDA’s Animal and Plant Well being Inspection Service (APHIS) urges voluntary testing to collect extra data and forestall interstate unfold.
Not like its devastating influence on poultry, HPAI’s results on dairy cows fluctuate. With correct veterinary care, contaminated cows can get well inside weeks, although they could expertise diminished urge for food and milk manufacturing, particularly older cows.
HPAI primarily spreads by means of wild birds, posing a heightened danger throughout migratory seasons. Biosecurity measures, similar to limiting barn entry to outsiders, are inspired to forestall transmission by means of contaminated tools or supplies.
The latest detection of HPAI in livestock has prompted issues about potential dangers to swine herds. The Swine Well being Data Heart and the American Affiliation of Swine Veterinarians are internet hosting a webinar Friday to handle these issues and supply updates on influenza A virus, which incorporates strains present in animals.
Of observe: APHIS says to proceed utilizing HAPI relative to the present state of affairs in dairy, regardless of an aborted try by the American Affiliation of Bovine Practioners (AABP) to vary it to Bovine Influenza A Virus (BIAV). In line with APHIS: “From USDA’s perspective, extremely pathogenic avian influenza or H5N1 are probably the most scientifically correct phrases to explain this virus. That is additionally per what the scientific group has continued to name the virus after it has affected different mammals. Because the virus will not be extremely pathogenic in mammals, H5N1 is probably the most becoming of the 2 scientifically right choices. As a reminder, genomic sequencing signifies there isn’t any change to this virus that will make it extra transmissible to people, and the CDC considers danger to the general public to be low.”
Chinese language meat imports sluggish dramatically in Q1
China imported 578,000 MT of meat throughout March, down 11.5% from final yr. For the primary quarter of this yr, China imported 1.68 MMT of meat, down 270,000 MT (13.8%) from the identical interval final yr. China doesn’t break down meat imports by class within the preliminary knowledge, however the decline is because of diminished pork arrivals.
USDA Livestock and Poultry: World Markets and Commerce
Beef and Veal
World manufacturing in 2024 is forecast nearly unchanged from 2023 at 60.4 million tons as falling manufacturing in the USA is offset by will increase in Australia, Brazil, China, and India. Outdoors the USA, beef manufacturing is forecast to extend 1 p.c as greater cattle provides and aggressive costs induce extra slaughter. In Australia, complete slaughter is forecast to extend 9 p.c, boosting beef manufacturing by 8 p.c. Weights are anticipated to lower marginally because the proportion of feedlot cattle slaughtered relative to complete slaughter is anticipated to say no in 2024. Brazil manufacturing is forecast to extend 2 p.c as robust export demand and sluggish calf costs incentivize greater slaughter. China manufacturing is forecast to extend 2 p.c, pushed by the massive variety of slaughter[1]prepared cattle. India manufacturing is forecast up 2 p.c on elevated export demand. World exports are forecast marginally greater in 2024 to 12.3 million tons as will increase in Argentina, Australia, Brazil, and India offset decrease U.S. exports. Outdoors the USA, world exports are anticipated to extend 2 p.c. China imports are forecast down 4 p.c as home consumption is anticipated to stay flat yr over yr, and manufacturing is forecast to extend 2 p.c. Consequently, nations with ample exportable provides will probably be trying to different export locations in 2024. Australia exports are forecast 9 p.c greater as ample provide and aggressive costs will propel shipments to East Asia and North America.
Sturdy U.S. import demand will help will increase in Australia exports, as will the anticipated discount in U.S. exports to key markets in East Asia. Brazil is forecast to stay the world’s largest exporter, however 2024 exports are forecast to extend simply 1 p.c to 2.9 million tons. Agency demand from key buying and selling companions similar to the USA, United Arab Emirates, and the Philippines will possible offset weaker demand from China. India exports are forecast to extend 3 p.c on robust demand from key Southeast Asia and Center East markets, particularly Vietnam, Malaysia, and Saudi Arabia. U.S. manufacturing and exports are forecast at 12.1 million tons and 1.3 million tons – down 2 p.c and eight p.c, respectively. The U.S. cattle herd entered 2024 on the lowest stock stage since 1951 and is anticipated to say no additional throughout the yr. Cow slaughter is more likely to decline throughout the yr attributable to decrease inventories, however stronger calf costs and assumed favorable forage circumstances are anticipated to help the retention of breeding animals. Decrease manufacturing will drive diminished U.S. exports. Moreover, elevated manufacturing in Australia, Argentina, Brazil, and New Zealand is more likely to improve stress on U.S. exports, as aggressive costs in key markets could cut back demand for U.S. beef, notably in East Asia.
Pork
World manufacturing in 2024 is forecast 1 p.c decrease yr over yr to 115.6 million tons as decrease manufacturing in China greater than offsets elevated manufacturing within the European Union, the USA, and Brazil. China pork manufacturing is forecast 3 p.c decrease to 56.0 million tons as persistently low costs in 2023 triggered business consolidation. EU pork manufacturing is forecast 2 p.c greater yr over yr to 21.2 million tons. Excessive piglet and carcass costs incentivized producers to start rebuilding the sow herd on the finish of 2023 and can result in a 2-percent greater pig crop in 2024. Moreover, cheaper feed costs are anticipated to enhance sector profitability and improve hog weights. Brazil manufacturing is forecast to extend 4 p.c to 4.6 million tons as producers proceed to learn from decrease manufacturing prices. Brazil manufacturing can be anticipated to be supported by bettering home demand and sturdy export demand as Brazil stays the lowest-cost provider. World exports are anticipated at 10.5 million tons in 2024, 4 p.c greater yr over yr as elevated shipments are anticipated for all main exporters together with the USA, the EU, Brazil, and Canada.
EU exports are forecast to rise 3 p.c as greater manufacturing and elevated worth competitiveness within the second half of the yr are anticipated to supply alternatives for development. EU exports are anticipated to make vital beneficial properties to the USA. Brazil shipments in 2024 are forecast 5 p.c greater yr over yr, with notably robust competitiveness to the Philippines, Chile, and Hong Kong. Canada exports are forecast up 1 p.c, with modest export beneficial properties anticipated in Japan and South Korea, the place Canada will compete with the USA for market share.
U.S. manufacturing and exports: U.S. pork manufacturing is forecast 3 p.c greater yr over yr to 12.7 million tons as larger-than beforehand anticipated hog provides are mirrored in elevated hog slaughter. U.S. exports are forecast virtually 8 p.c greater in 2024 with significant beneficial properties to core markets, particularly Mexico and Japan, as considerable provides and robust export competitiveness place the USA for export development. U.S. exports will even look to construct off of robust 2023 market share beneficial properties in South Korea and Australia
Rooster meat
World manufacturing is forecast practically 1 p.c greater in 2024 to 104.2 million tons as beneficial properties by Brazil, the USA, Egypt, Mexico, and Argentina greater than offset a major decline in China. Brazil manufacturing is forecast 1 p.c greater at 15.1 million tons. This document excessive relies on robust exterior demand, an bettering home economic system, and decrease prices of manufacturing. Though corn and soybean costs stay elevated, decrease anticipated feed costs in 2024 will bolster manufacturing in lots of nations. China manufacturing is forecast 6 p.c decrease on declines in each white and yellow broiler manufacturing. Extremely pathogenic avian influenza (HPAI)-related import restrictions on avian genetics by China constrain white broiler manufacturing, and closures of stay poultry markets negatively influence yellow broiler rooster manufacturing. World exports are forecast 2 p.c greater in 2024 to 13.8 million tons pushed by vital beneficial properties by Brazil. Brazil is anticipated to stay the world’s largest exporter at practically 5.0 million tons.
With a robust, 4-percent improve in shipments, exports will account for a document one-third of Brazil manufacturing. Brazil’s business vegetation proceed to be free from HPAI which permit shipments to circulation unhindered by commerce restrictions. By persevering with to deal with halal markets and rising product range, Brazil will be capable to make beneficial properties throughout a large swath of markets. World demand stays comparatively agency with no main shifts anticipated in key import markets. U.S. manufacturing and exports: U.S. manufacturing is forecast 1 p.c greater in 2024 to 21.4 million tons on decrease feed prices and agency home demand. Exports are forecast to fall 3 p.c to three.2 million tons accounting for 16 p.c of manufacturing. U.S. worth competitiveness vis-à-vis different main rivals, notably Brazil, will erode market share in lots of key markets. Whereas HPAI-related restrictions have typically abated and are normally restricted in geographic scope, a couple of lingering restrictions stay in markets similar to China and South Africa.
BIAV detected in North Carolina
Bovine Influenza A Virus (BIAV) was detected in a dairy herd in North Carolina, the state’s Agriculture Commissioner Steve Troxler stated. That is the twenty first case of BIAV and North Carolina is the seventh state with an outbreak of the virus, becoming a member of Texas (9), New Mexico (4), Kansas (3), Michigan (2), Ohio (1) and Idaho (1).
States are taking measures to forestall the unfold of BIAV by blocking cattle motion from areas the place it has been detected in dairy cattle. A complete of 17 states are actually implementing bans on the entry of dairy cattle from states the place BIAV circumstances have been confirmed, following the preliminary circumstances recognized in late March. These states embrace Alabama, Arizona, Arkansas, California, Delaware, Florida, Hawaii, Idaho, Kentucky, Louisiana, Mississippi, Nebraska, North Carolina, Pennsylvania, Tennessee, Utah, and West Virginia.
Of observe: Regardless of these state-level actions, the federal Animal and Plant Well being Inspection Service (APHIS) has acknowledged in its April 2 steerage that it’ll not subject federal quarantine orders, neither is it recommending any state regulatory quarantines or official maintain orders on cattle. As an alternative, APHIS strongly advises minimizing cattle motion as a lot as potential and discourages the transportation of sick or uncovered animals. For these cases the place cattle motion is unavoidable, APHIS recommends working towards “due diligence” by producers, veterinarians, and animal well being officers. Moreover, APHIS suggests conducting premovement testing of milk samples from lactating cows and nasal swabs for non-lactating cattle.
Weekly USDA dairy report
CME GROUP CASH MARKETS (4/12) BUTTER: Grade AA closed at $2.9200. The weekly common for Grade AA is $2.9365 (+0.0205). CHEESE: Barrels closed at $1.5725 and 40# blocks at $1.5350. The weekly common for barrels is $1.5620 (+0.0985) and blocks $1.5470 (+0.0915). NONFAT DRY MILK: Grade A closed at $1.1425. The weekly common for Grade A is $1.1420 (+0.0085). DRY WHEY: Additional grade dry whey closed at $0.3600. The weekly common for dry whey is $0.3665 (-0.0245).
BUTTER HIGHLIGHTS: Home butter demand varies throughout the nation. Business individuals observe home demand is powerful to regular within the West, and regular within the Central and East areas. Cream volumes are extensively accessible all through many of the nation. Butter producers proceed busy churning schedules total, whereas cream volumes are available. Some butter makers convey non[1]contracted unsalted butter hundreds are tight and extra actively sought by spot patrons. Though many manufactures are working to construct inventories, some processors within the Central area convey an expectation of lighter churning over the following few weeks. Bulk butter overages vary from 3 to 13 cents above market, throughout all areas.
CHEESE HIGHLIGHTS: Cheese manufacturing schedules are trending regular to stronger all through the U.S. Milk manufacturing continues to pattern greater within the East. Cheese plant contacts report regular to stronger manufacturing schedules in addition to will increase in demand. Inventories are snug. Contacts share foodservice demand stays gentle. Within the Higher Midwest, farm stage milk manufacturing is rising. Spot milk costs have been reported as little as $6-under Class III. Contacts say cheese plant downtime has stored milk volumes unfastened. Barrel inventories are snug. Retail demand for cheddar and Italian-type cheeses is regular. Within the West, cheese manufacturing schedules are robust. Farm stage milk outputs are rising, and cheese inventories are ample. Spot cheese demand is gentle. Some contacts share manufacturing continued to be outpace cheese demand.
FLUID MILK: The subject du jour within the dairy business is spring flush. Contacts say milk ranges are nearing their acmes in components of the Western United States. Milk output within the East and Midwest are trending seasonally greater, as nicely. Fluid milk is usually accessible nationwide. Class I demand has picked up within the Central area, as most faculties are again for the ultimate months of the educational yr. Class I demand is regular in most different areas. Cheesemakers within the Midwest reported spot milk hundreds as little as $6-under Class III this week, as plant downtime is a catalyst for the expansion in latest milk availability. In California, reported hundreds ranged from $3- to $2-under Class III. Nonetheless, given final yr’s precedent, milk availability is much less considerable. Throughout week 15 of 2023, Midwestern spot milk costs ranged from $11 -under to $4-under Class. Cream is extensively accessible for all makes use of. Ice cream producers’ demand is inching up, however to not the diploma some contacts anticipate. Some butter plant managers relay a possible slowdown in churning/cream utilization in upcoming weeks. F.O.B. cream multiples are 1.08-1.26 within the East, .95-1.26 within the Midwest, and 1.00- 1.20 within the West.
DRY PRODUCTS: Low/medium warmth nonfat dry milk costs have been regular to decrease nationwide this week. Mexican demand has but to materialize, however quite a few contacts relay considerably secure, albeit quietly secure, markets. Dry buttermilk costs have been regular within the Central/East areas, whereas costs have been blended within the West. Some producers say lately produced hundreds are tight, however manufacturing from early 2024 buying and selling has stored the market tone anchored. Dry complete milk costs moved greater this week. Dry whey costs have been blended throughout the areas, however most aspects moved decrease, moderately than regular or greater. Dry whey demand has been considerably sluggish, and worldwide costs have been aggressive with home costs in latest months. Lactose costs are unchanged, however demand and tones have firmed in latest weeks. Whey protein focus 34% costs have been regular, on secure buying and selling exercise. Each rennet and acid casein costs remained regular.
INTERNATIONAL DAIRY MARKETS NEWS:
WESTERN EUROPE: After a sluggish begin to the yr, EU milk manufacturing has picked up, and weekly milk intakes are above 2023 ranges inside some nations. In line with some European publications, week 13 milk collections in Germany have been 0.7 p.c above these of week 13 in 2023, and milk collections in France have been 1.3 p.c greater for a similar interval. EASTERN EUROPE: The march to spring flush is constant throughout a lot of Jap Europe. Nonetheless, whereas milk manufacturing remains to be rising in some Jap European nations, Ukrainian milk manufacturing remains to be nicely under the degrees of milk produced within the nation previous to the Russian invasion. On-line data companies report February 2024 Ukrainian milk manufacturing was 460,000 tons, in comparison with 525,000 tons in February 2021. February 2023 Ukrainian milk manufacturing was 458,000 tons.
AUSTRALIA: In line with Dairy Australia, February 2024 milk manufacturing, 601.8 million liters, was up 8.7 p.c from February 2023. Milk manufacturing was greater in February 2024 in comparison with a yr earlier in each state, with the biggest proportion improve, 10.3 p.c, seen in Victoria. Milk manufacturing from the beginning of the season in July 2023 by means of February 2024, 5,949.0 million liters, elevated 3.1 p.c in comparison with the identical time-frame a yr earlier. From the beginning of the season in July 2023 by means of February 2024 the cumulative quantity of milk produced was greater in each state in comparison with the prior season.
NEW ZEALAND: Throughout GDT occasion 353 final week, costs rose for many merchandise traded, with the all contracts costs solely falling for buttermilk powder and lactose. In the meantime, the quantity of merchandise traded throughout this occasion was down from the earlier occasion and was the least offered at a GDT occasion since Might of 2020. In New Zealand, a gaggle which forecasts dairy costs elevated their forecasted milk worth by 10 cents, to $7.72/kgMS, following the latest GDT occasion. The group acknowledged milk powders had the biggest influence on rising the forecasted milk worth as complete milk powder and skim milk powder costs each elevated throughout GDT occasion 353. For the 2024-2025 season, the forecasted farmgate milk worth was raised by 18 cent to $8.49/kgMS.
SOUTH AMERICA: In late 2023, USDA’s Overseas Agricultural Service estimated a two p.c lower in Argentinian milk output for calendar yr 2024. After the primary quarter, contacts counsel two p.c could have been a conservative estimate. Argentina’s latest milk output woes are being introduced into the dialogue from contacts all through the Southern Cone. That being stated, Brazilian demand for dairy and dairy powder commodities has been quieter in latest weeks. Contacts in Uruguay and Argentina say milk powder hundreds are staying inside their borders, and extra hundreds are going into processing vegetation throughout the respective nation of origin.
NATIONAL RETAIL REPORT: Standard dairy commercial totals continued to slip decrease this week by 19 p.c, whereas natural advert tallies eclipsed final week, rising 58 p.c week[1]over-week. The planets realigned, as probably the most constant title holder returned this week; probably the most marketed single dairy merchandise was standard ice cream in 48-to-64-ounce containers. Within the natural sphere, half-gallon milk advert totals stored their prime spot.
